A controlled framework for synthetic film production.
The Synthetic Unit uses AI to create films, images, videos, music and voices — but every project remains creatively directed, technically prepared and built for professional brand communications.
Our framework is designed to keep synthetic production clear, controlled and ready for professional use from brief to delivery.
AI can generate images, movement, sound and ideas. It does not replace creative judgement.
Every project is directed by humans: concept, visual direction, narrative structure, shot selection, editing decisions, sound approach and final validation.
The tools generate material. The production team makes the film.
Synthetic production requires a clear review of rights, sources, usage and context.
We assess the material used, the tools selected, the intended use of the final film and the level of risk attached to each project.
Faces, voices, brands, references, music, public figures and sensitive subjects are treated with specific care.
We do not use AI tools because they are new. We use them when they serve the project.
Each production may involve different tools for image, video, sound, voice, animation, research or visual development.
The objective is not to showcase technology. The objective is to produce the strongest possible film or audiovisual asset for the brief.
AI production can move fast. It still needs structure.
For each project, we keep track of the main tools, creative directions, key versions, generated material and final deliverables.
This helps maintain clarity, continuity and accountability throughout the production process.
AI can be used safely by brands when the production framework is clear.
We assess, document and clear the key production risks: rights, likeness, voices, music, trademarks, references, sensitive subjects and AI transparency requirements.
Each project is approached according to its intended use, audience, distribution context and regulatory environment — including current and upcoming European rules.
You get the creative potential of AI without treating the project as an experiment.
You get a production partner able to generate, select, shape, edit and deliver synthetic material with professional standards.
You get finished films and audiovisual content, not prompts.